During a home renovation project at a century-old home in downtown Toronto, ON, Paul Lafrance opens up a large crate with unique looking stone panels.
He leans over and stares down at the stone panels. His facial expression is intense and yet one filled with a combination of intrigue and excitement; he looks just like a voyager discovering a long lost treasure – a gold mine if you will. His eyes are fixated on the stone panels and his smile is absolutely contagious.
“Real stone and real thin,” shouts Lafrance in an enthusiastic voice. He points to the crate of stone panels for his team of renovators to see.
The room then gets quiet as his trusty aids want to hear more of what appears to be a triumphant and informative speech on a new stone product that just hit the market.
“This is where art meets history and there is nothing quite like it out there my friends.”
Paul Lafrance on The Marilyn Denis Show with the new DesignerStone Panels.
Lafrance, who is a popular HGTV celebrity, is now utilizing the new DesignerStone Panels for his home renovation projects.
The DesignerStone Panels is located in Vaughan, ON. And these stone panels are a growing trend in a big way now among home renovator gurus and homeowners alike, including Lafrance.
Simply put, the product is being hailed as the first in stone innovation in decades – the next generation in stone.
Lafrance, who is the CEO of Cutting Edge Construction and Design, and HGTV host of Disaster Decks, Decked Out, and Custom Built, says he only utilizes products that have meaning.
“The panels ignite a sophisticated flair of art and history all in one,” says the 41 year-old. “Stone is historic and art is filled with beauty and intrigue that lets the imagination wander – that’s what the DesignerStone Panels offer. They make any space that’s old or new and gives life to them. The opportunities are endless with these panels.”
Using new patented equipment, the DesignerStone Panels are made up of a front layer of thinly cut real stone (travertine, onyx and marble) adhered to an unique backing which is then engineered using the most modern patented technology to create an extremely strong and light weight stone faced structure. They can be used indoors and outdoors. They are custom made and can be shipped anywhere in the world.
Wall: Rainforest Brown Leatherhead, as shown on the Property Brothers.
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The panels are made by cutting natural stone blocks as thin as 5mm. Depending on the type of stone and use, the backings can be aluminum polymer composite, fiberglass, honeycomb, and PVB. The result is a natural stone panel that is stronger and far lighter than traditional large slabs of the same stone.
Lafrance, who is also an accomplished musician and one who has long been a front runner in the counterculture movement, knows quality when he sees it. Quality, as he puts it, is based on the fundamental underlying principles of art, culture and history that awaken meaning in the eyes of the beholder.
“These panels do so much for the eye and the soul,” he explains. “They breathe new meaning in to any space – and it doesn’t matter what kind of space you are working with, you pick your design and any chosen space becomes redefined – revived and remarkable in so many ways.”
Lafrance says it’s very rare for him to tout new products, but when he does, he gives it his all.
Ivory Travertine Fireplace.
“There are people out there who have ADD (attention deficit disorder), but I have IDD (interest deficit disorder,” he laughs. “So, when I see something that catches my attention I am hooked on it right away and I give 100 percent of my passion to it. That’s how I feel with this product. When I am not interested in something I lose my focus and interest right away. But these panels have my full interest and I am telling everyone that they just have start using them for their home renovation projects.”
Shower: Silver Travertine Cadence Construction.
Blake Rowson, the CEO of the company, says his stone panels are a cut above the rest.
“They are a big seller here in Ontario, across Canada and the United States,” says Rowson. “Businesses owners and homeowners alike enjoy the fact that they are eye catching, eco-friendly, and have endless applications. “They are also 100 percent waterproof and 100 percent natural stone and they come with a 25 year warranty.”
Lafrance adds, “Soon I will be launching my own furniture line and all sorts of my household items will be made from these panels. This new product has scripted a new chapter for the home renovation industry”
To learn more about the DesignerStone Panels, visit DesignerStone Panels.
